by pratt on November 3, 2009
The Mario Lemieux Foundation was created by the one and only Mario Lemieux of the Pittsburgh Penguins (you know...hockey...ugh, nevermind). I've been a proud supporter of this charity for about 10 years now. I've volunteered there, made donations, and support the charity each NHL playoffs by growing a bad-ass hockey beard. Last year my beard raised closed…
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by pratt on August 10, 2009

Hello all of you awesome RSS subscribers! I wanted to give you the heads up on a very special project I've been working on that won't be showing up in your RSS feed. I have put together a very thorough and comprehensive step-by-step guide to using Raven Internet Marketing Tools.
I really think their toolset improve the…
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by pratt on March 17, 2009
Thanks everyone for your great feedback on my first PubCon presentation. It was great meeting you all and I hope to continue the conversion conversation here on my blog (I promise to blog again soon!) and on
Twitter.
You can download a copy of my presentation here:
Knowing What to Test
by pratt on February 11, 2009

I find conversion science fascinating. From science to psychology, conversion is made up of multiple areas of study. I like to refer to this as the conversion cocktail. In this series of posts I'll detail what ingredients are required for a successful conversion test.
As I'm reading through
Always Be Testing
Tagged as:
conversion,
Usability
by pratt on February 10, 2009

Well folks, the time has come for me to start something new. As you may recall, I
stopped blogging back in July when I determined that I wasn't getting enough return for the effort I was putting into my blog. Things have changed.
I've been itching to get back into the blogging world, and I've decided it was time to revamp my blog, and…
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rants