The Mario Lemieux Foundation was created by the one and only Mario Lemieux of the Pittsburgh Penguins (you, nevermind). I've been a proud supporter of this charity for about 10 years now. I've volunteered there, made donations, and support the charity each NHL playoffs by growing a bad-ass hockey beard. Last year my beard raised closed… Continue reading


Hello all of you awesome RSS subscribers! I wanted to give you the heads up on a very special project I've been working on that won't be showing up in your RSS feed. I have put together a very thorough and comprehensive step-by-step guide to using Raven Internet Marketing Tools. I really think their toolset improve the… Continue reading


PubCon Conversion Presentation

by pratt on March 17, 2009

Thanks everyone for your great feedback on my first PubCon presentation. It was great meeting you all and I hope to continue the conversion conversation here on my blog (I promise to blog again soon!) and on Twitter. You can download a copy of my presentation here: Knowing What to Test


The Conversion Cocktail: Hypothesizing

by pratt on February 11, 2009

I find conversion science fascinating. From science to psychology, conversion is made up of multiple areas of study. I like to refer to this as the conversion cocktail. In this series of posts I'll detail what ingredients are required for a successful conversion test. As I'm reading through Always Be Testing


Goodbye Gonzo, Hello Awesome SEO!

by pratt on February 10, 2009

Well folks, the time has come for me to start something new. As you may recall, I stopped blogging back in July when I determined that I wasn't getting enough return for the effort I was putting into my blog. Things have changed. I've been itching to get back into the blogging world, and I've decided it was time to revamp my blog, and… Continue reading


Going to Pubcon?

November 5, 2008
Pubcon is my favorite conference to go to each and every year. There is such a large turn out and there is always something to do (it is Vegas after all!) Many people, including myself, have been keeping an eye and ear open for the best events to attend. Fear not, my faithful readers, there are great resources… Continue reading
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Google Opens Up Bidding on Beer and Champagne

October 29, 2008
A major Adwords policy has been revised, and it seems to be going unnoticed. For reasons that no Googler could explain, you were unable to bid on any beer or champagne related keywords. You could, however, bid on wine keywords. This is no longer true. According to the Google Adwords rep I spoke to on the phone yesterday, "Beer, wine and champagne may now be promoted from ad text and may… Continue reading
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Vote Dammit!

October 2, 2008
Let's face it, it is much easier to complain than it is to actually do something about a problem. When it comes to the turmoil that is the United States, I think it is time everyone got off their ass and did something about it. Kate Morris asked me if I registered (since I'm new to Texas and all), and my response is, "hell yeah!" Let's make a difference… Continue reading
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Why I Don’t Blog Anymore

July 30, 2008
A few folks have been asking me why I haven't updated Gonzo SEO in a while. The answer is quite simple, really. This blog doesn't make me any money. I recently discussed my thoughts about not blogging anymore with Karl Ribas and Rae Hoffman. Ultimately those discussions (as well as a few great posts), have led me to the conclusion that I'm wasting time (a.k.a… Continue reading
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What The SEO World Needs is a Little Less Talk and a Lot More Action

June 12, 2008

I never would have thought that Toby Keith’s lyrics would have actually applied to real world issues. Funny how things like that happen, eh? Enough about country music (I know you all secretly love it), and onto my point.

About two weeks ago I wrote a heartfelt plea to the Internet marketing world to knock off the recent drama and nonsense that has been plaguing this industry. I… Continue reading

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