Paid Media
Google and Meta Ads, run on a flat management fee. We're not paid more when you spend more.
What's included
- Campaign build: Google Ads or Meta Ads, up to 5 campaigns, tracking and conversion setup
- On the retainer: management up to €15k/month in managed spend, for a flat monthly fee that does not scale with your budget
- The same team reading your organic and technical data manages the paid account — no separate media-buying silo
Who this is for
- You're tired of agencies charging a percentage of ad spend — paid more when you spend more, regardless of efficiency.
- You want paid media run by people who already understand your technical and organic baseline, not a disconnected media-buying team.
- You need campaigns and tracking built correctly the first time — conversion tracking that actually matches what converts.
Who it isn't for
- Your monthly ad spend is well above €15k and growing fast — that scale needs a conversation about the Custom Programme, not the standard retainer as scoped.
- You want a percentage-of-spend fee structure — we don't offer one, by design.
- You need paid social formats beyond Google Ads and Meta Ads (e.g. TikTok, LinkedIn Ads at scale) — that's outside this service's current scope.
Five phases. Nothing claimed before it’s measured.
included in scoping
02 Blueprint
the priced, prioritised plan
varies by package
03 Build
executing the agreed scope
Deliverables
- The campaign build: structure, targeting, creative specs, conversion tracking
- Monthly performance report against the account's own baseline
- Tracking-hygiene notes tied to the Conversion & Tracking Hygiene dimension
Packages
Paid Media Campaign Build
Google Ads or Meta Ads, up to 5 campaigns, tracking and conversion setup — built once, correctly.
- [ Campaigns: up to 5 ]
- [ Platform: Google Ads or Meta Ads (your choice) ]
- [ Tracking & conversion setup: included ]
€1,450
Paid Media Management
Ongoing management of up to €15k/mo in ad spend, for a flat monthly fee — spend excluded.
- [ Managed spend: up to €15,000/mo ]
- [ Fee model: flat, ad spend excluded ]
- [ Reporting: monthly ]
from €1,150/mo
Starts after a scoping call — not charged today.
06
An e-commerce brand has been running Google Ads with a previous agency paid a percentage of spend, and suspects budget has been growing faster than results.
A Conversion & Tracking Hygiene review checks whether tracked conversions actually match real purchases.
A flat-fee management structure removes the incentive to inflate spend regardless of that answer.
Questions about Paid Media
Because that model pays us more when you spend more, not when you spend well. A flat fee means our incentive is to manage the account efficiently.
Google Ads and Meta Ads. The Campaign Build package lets you choose one platform per build; the Management retainer can cover either or both, scoped at setup.
No — the management fee is separate from and excludes your ad budget, which you fund and control directly on the platform.
Related services
Get a numbered answer before you spend on anything else.
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